I was reading this on The Hollywood Reporter's Heat Vision Blog today and I have to say this got me very excited as it was only a matter of time when the toys from the Cadbury advert that if you can't remember takes place at an aeroport between all the cars like the baggage transporter cars, the trucks that refuel the planes etc and they all have a race between themselves....well the tonka toys that featured in this ad are getting their very own movie! YAY!
Happy Madison Productions (Adam Sandler's Production company FYI) Habro (who created these range of toys) and Sony Pictures Animation will come together to produce as Bob Osher Sony Pictures Digital Preductions says:
"... a family-friendly motion picture that brings the Tonka experience to life..."
Not much is known yet about this movie other than this and that Fred Wolf will write this and Sony Pictures Animation have described this take on bringing this range of toys to the cinema screen by Fred Wolf, Happy Madison and Hasbro as 'inventive' but they (the studio) have also said that while this will be the case there will be a 'multi-generational appeal' for not just this movie but for people who will be interested in getting into the toys as these have been described by Sony Pictures Digital Productions as:
"Tonka toys are a rite of passage for kids all around the world"
Senior VP and Senior Managing Director of Motion Pictures of Hasbro Bennett Schneir along with President and CEO of Hasbro Brian Goldner will also produce along with Happy Madison.
But this isn't going to be the last Hasbro creation that will be made into a film by Sony Pictures...the other Hasbro toy adaptions that you should keep a look out for are: the board game 'Risk' as well as the other board game 'Candy Land'.
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