If you ask me these series of fashion shots are really good the way they have been put together makes them look like the set art for the Tim Burton Batman films...i.e they look like they were from a graphic novel or comic book and have popped up in a fashion shoot.
This is just one of the campaign shots that are like they've been transported from the page of a book onto a cinema screen, this is not too far away from the truth as the whole theme for the calender shoot was as the magazine says that these images were inspired from modern cinematography, mythology, and biblical origins.
These scenes are very vivid and are a toast to life and a representation of ancient theories about the end of the world...so Stylist Magazine states...if this image is anything to go by then it really brings Campari rip roaring screaming into the 21st Century and for me this gives the drinks brand an edge that other alcoholic drinks don't have as for example the other night I saw a Gin and Tonic advert and it just shows Philip Glenister and another actressv who's name I can't remember at the moment but she was in Waking The Dead, and all the advert shows is them at a pretentious drinks party saying how pretentious the people at the party are but they're still drinking it because all you need to know is that the Gin is nice and it's drinkable...but its the same for the new already mixed drinks in a can...it looks old fashioned.
These shots make Milla look really sexy and show the drink is out with the old look that it had and in with the new movie inspired shots.
I'll be definitly trying this new look Campari to see if I can change my mind about this drink tasting like wheat and barley.
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